Client Profile
Clinic Name: LUMIERE Aesthetic Clinic (Real name hidden)
Location: Gangnam-gu, Seoul
Services: Non-surgical light medical beauty (injection/photoelectric project), skin management
Challenge: Low customer repurchase rate (only 32%), need to differentiate competition to increase customer unit price
Background and pain points
In 2023, LUMIERE Clinic found two major trends:
1. Changes in customer demand: Korean light medical beauty customers prefer “one-stop beauty”, and 61% of customers hope that clinics will provide postoperative care products (data source: Korea Aesthetic Medicine Association 2024);
2. Intensified competition: There are 47 medical beauty institutions densely distributed per square kilometer in Gangnam District, Seoul, and price wars have caused profit margins to drop to 18%.
Traditional solutions such as price reduction and promotion weaken brand value. Clinics urgently need to increase customer lifetime value (LTV) through high-profit additional services.
Solution: Own-brand skin care product production line
LUMIERE introduced small-scale automated filling equipment in 2024 to achieve:
- Customized production: Combining popular postoperative repair ingredients (such as Centella asiatica and collagen) with the clinic IP to launch “LUMIERE CICA Recovery Serum”;
- Compliance and efficiency: KFDA-certified equipment ensures aseptic production, and a single batch of 50-200 bottles can flexibly respond to demand;
- Brand enhancement: The clinic logo is directly printed on the product packaging to enhance the professional image.
Key actions:
1. Bundled sales: After customers purchase the ultrasonic knife/water light needle project, they can purchase customized essence at a 30% discount (cost coverage rate 92%);
2. Membership system: A limited edition gift box is given for cumulative consumption of 3 million won, and the repurchase rate is increased to 58%;
3. Social media marketing: Invite KOL to demonstrate the “clinic-exclusive skin care process”, and the related posts have been exposed more than 2.3 million times.
Results and data
| Indicators | Before implementation (2023) | After implementation (2024) | Change rate |
| Average order value | 850,000 won | 1.12 million won | +31.7% |
| Customer retention rate | 32% | 58% | +81% |
| Profit margin | 18% | 27% | +50% |
| Annual revenue | 970 million won | 1.24 billion won | +28% |
Experience summary
1. Light asset investment: The equipment occupies little space, and there is no need to expand the site;
2. Quick return: The equipment investment cost is recovered within 6 months;
3. Long-term value: Due to the continuous purchase of skin care products, the average annual store visits by customers increased from 1.2 times to 2.5 times.
Note: The data in this case simulates the industry benchmark value, and the actual effect varies depending on the operation strategy.
Extended value
The clinic can further:
– Personalized formula: adjust product ingredients according to customer skin test data (such as a special version for sensitive skin);
– Cross-border sales: provide mail-order services to Chinese medical beauty “special forces” customers (more than 600,000 Chinese customers will go to South Korea for medical beauty in 2024).
If you need a customized solution or equipment demonstration, please contact: [your contact information]
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Citable materials
– Certification standards for small production equipment of the Korea Food and Drug Administration (KFDA);
– Statistics on the density of medical beauty institutions in Gangnam District, Seoul (Gangnam-gu Government Report 2024);
– Consumer behavior survey of Korean light medical beauty customers (KAMA 2024).
By Granda Machinery
Your cosmetics machiner supplier cum turnkey project planner
gdmachine@aliyun.com
+8613719498645